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PHOTOGRAPHY CONTENT

Throughout my time with Fabletics as a Freelance Content Creator, I identified trends through analysis of competitor content. I also utilized social media marketing to deepen brand awareness and created/monitored progress of digital content while employing company branding techniques. I was also able to conduct live streamed events, such as Q&A events to increase engagement and nurture genuine connections with brand's followers. Pictured are some of the campaigns I created and ran to showcase new products. Photos were taken by myself with a Nikon DSLR and iPhone.

As a Content Creator for ZiP Beauty, I planned and monitored progress of social media posts. I also created a campaign that showcased the company's newest products while following the branding techniques of the company. I shot these photos using a Canon DSLR and edited them so the coloring matched the brand's scheme. While working on this campaign I also utilized Social Media Marketing tools such as Canva and Instagram Reels to drive engagement towards the brand. (Instagram Reel content is not pictured)

Photos pictured are campaigns done on behalf of Deva Curl. As an influencer for Deva Curl, I created and published digital content (media and video content) that increased company's engagement. I provided brainstorming strategies and ideas for branding of new products (pictured in the slideshow as the magazine spreads). I also utilized B2C strategies to optimize social media engagement and awareness through social media events, such as giveaways, live streamed product launch Q&As and campaigns. The most fulfilling part of my time with Deva Curl was spent building and nurturing relationships with the client as well as current and potential customers through Social Media. Photos were taken with an iPhone and used various social media tools for editing such as Canva,

Pictured are campaigned I created and promoted through Social Media Marketing for the beauty brand CURLS. Utilizing the brand's visual esthetics and branding techniques, I created these campaigns to drive awareness of new products to potential customers.

Tishmoney (middle; @tishmoney on Instagram) is a local makeup artist who creates out of this world makeup looks (shown in the photo)! Varrol (Left; @ByVarrol on Instagram ) is a local graphic designer who edited the photos. Throughout this collaboration, I utilized my photography skills and content planning strategies while working my team members to bring this intergalactic vision to life. Photos taken with Sony DSLR

As a brand ambassador for Shea Moisture, I routinely promote products that I enjoy. Here is the content I created for Shea Moisture.

As an Influencer for Westfield, I used Social Media Marketing strategies to deepen awareness of community outreach events. I also conducted online giveaways and attended the events while showcasing them virtually on Social Media Platforms such as Instagram, Facebook, Snapchat and Twitter.

Deliverables pictured are my own intellectual property and I have ownership of creative rights.

Photos: Projects
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